To develop a name for an Indian Pale Ale brewed in Norfolk, which was proud of its birthplace and using only local ingredients.
The name we went for in our design approaches was IPA Norfolk Terrier.
We wanted to come up with a name which tied the Indian Pale Ale instantly to Norfolk.
The Norfolk Terrier itself is golden in colour and is considered to be ‘A big dog in a small package’
So with the ale being very strong, it seemed so obvious to play on this. Don't be fooled by its size, this ale has a bite bigger than its bark!!