The brief was simply to communicate that the 406 now came with Satellite Navigation as standard. The visual was simple, as was the line.
Award-winning radio ad which ran alongside the press advertising, working with Mark Williams who played the character known as 'Directions' in the comedy sketch show 'The Fast Show'.
The proposition for the Peugeot 206 being used for the TV campaign at the time was "stop liking, start loving". We were asked to take that same theme into the national press ads, so we used the dilated pupil along with the line 'other symptoms include increased heartbeat' to back up the "start loving" theme of the commercials.