The brief was aimed at young men aged between 18-30 who would normally drink lager, shots and cocktails. How could we convince them to switch to Badger Extra Smooth? 

The Solution:

We wanted to catch the eye of these unconverted lands and what better way to connect than providing them with ready-made chat-up lines! Unfortunately the lines were a little outdated and cheesy and needless to say, the clued-up Badger quaffing ladies had the perfect rebuke everytime, with the tagline near enough saying 'Sorry lad, maybe should've tried a Badger Smooth'.