Sometimes the best ideas don't fit into a 48 sheet poster, or a full page advertisement. These are the briefs where the shackles are off and the Creative's mind is allowed to run wild and, more often than not, leads to creating award-winning work like the pieces below. We classify these ideas into the Ambient Media section, also known as Guerrilla Marketing, which is an alternative advertising style which relies heavily on an unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. Guerrilla Marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most Guerrilla Marketing campaigns aim to strike the consumer at a more personal and memorable level.